Who's promoting your centre? Develop a marketing plan

No more wishing for enrolments. Learn the purpose and 'how to' of marketing and building your brand. Develop a marketing plan to share your Early Childhood centre's why and wow factors to attract enrolments and create customer loyalty.

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Course curriculum

1

WELCOME & INTRO to 'Who's promoting your centre: Develop a marketing plan'
- Meet Andrea, your eLearning facilitator
- Guide to using an eLearning course with First Door FREE PREVIEW
- Video: About First Door and why we do, what we do (2 minutes)
- What's in this 'Develop a marketing plan' course for you?
- eLearning course AGREEMENT OF USE
- Before you begin - a short survey
2

COURSE RESOURCES & TEMPLATES
- Develop a marketing plan course workbook (printable file)
- Building our brand worksheet template
- Analyse customer view for marketing performance gaps template
- Key marketing goals and strategies planning template
- Marketing plan template
- Recommended reading: short articles to support course learning
3

PART 1: The purpose of marketing and building your brand
- eLearning tutorial: The purpose of marketing and building your brand
- Video: Sandi Phoenix and Andrea Isitt, 'What quality ECEC looks, feels and sounds like' at Everton Park Childcare & Development Centre (2 min)
- Check your learning for Part 1: Purpose of marketing
4

PART 2: Know your target market, competitors and wow factors for brand messaging
- eLearning tutorial: Know your target market, competitors and wow factors for brand messaging
- Video: Simon Sinek - Start with Why. TED Talk short version (5 min)
- Building our brand planning template
- Analyse customer view for marketing performance gaps template
- Video: Seth Godin. How to get your ideas to spread (19 min)
- Check your learning for Part 2: Know your target market, competitors and wow factors
5

PART 3: Direct marketing strategies for customer acquisition, retention and loyalty
- eLearning tutorial for: Direct marketing strategies for customer acquisition, retention and loyalty
- Kris Murray Video: How to dramatically increase enrolments with a referral program (14 min)
- Check your learning for Part 3: Direct marketing strategies
6

PART 4: Develop a marketing plan for growth with a professional team approach
- eLearning tutorial: Develop a marketing plan for growth with a professional team approach
- Queensland Government. Business and industry portal. Advertising regulations (web link)
- Video: Daryl D'Souza - Building Brand. The power of social media. TEDx (18 min)
- Check your learning for Part 4: Develop a marketing plan
7

Next steps
- Congrats! Here's where next...
- Before you go...