Meet Andrea, your eLearning facilitator
Guide to using an eLearning course with First Door
FREE PREVIEWVideo: About First Door and why we do, what we do (2 minutes)
What's in this 'Develop a marketing plan' course for you?
eLearning course AGREEMENT OF USE
Before you begin - a short survey
Develop a marketing plan course workbook (printable file)
Building our brand worksheet template
Analyse customer view for marketing performance gaps template
Key marketing goals and strategies planning template
Marketing plan template
Recommended reading: short articles to support course learning
eLearning tutorial: The purpose of marketing and building your brand
Video: Sandi Phoenix and Andrea Isitt, 'What quality ECEC looks, feels and sounds like' at Everton Park Childcare & Development Centre (2 min)
Check your learning for Part 1: Purpose of marketing
eLearning tutorial: Know your target market, competitors and wow factors for brand messaging
Video: Simon Sinek - Start with Why. TED Talk short version (5 min)
Building our brand planning template
Analyse customer view for marketing performance gaps template
Video: Seth Godin. How to get your ideas to spread (19 min)
Check your learning for Part 2: Know your target market, competitors and wow factors
eLearning tutorial for: Direct marketing strategies for customer acquisition, retention and loyalty
Kris Murray Video: How to dramatically increase enrolments with a referral program (14 min)
Check your learning for Part 3: Direct marketing strategies
eLearning tutorial: Develop a marketing plan for growth with a professional team approach
Queensland Government. Business and industry portal. Advertising regulations (web link)
Video: Daryl D'Souza - Building Brand. The power of social media. TEDx (18 min)
Check your learning for Part 4: Develop a marketing plan
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